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R.I.P. Alan Fletcher
Ben
Monday, December 21, 2009 03:52 |
I think this holds up at this size just fine, and it's beautiful and distinctive. If you need to go smaller you could just use the "R". The replacement has nothing like this kind of clarity.
Viveka, karmanaut
Monday, November 26, 2007 01:17 |
actually its not holding up very well, those little dots are dancing all about.
d>run
Friday, August 25, 2006 20:28 |
This logo has "Gay Disco Club" written all over it.
Jake, AA
Friday, February 03, 2006 12:52 |
Oh, Reuters Ticker-Tape, why have you forsaken me? You provided comfort and the reassurance of truth wherever you appeared. You will be remembered forever as a bastion of freedom of information. Let us pray that you will one day rise again and present the world's news with your tick, tick, tick.
Vince, Reuters
Wednesday, December 07, 2005 13:13 |
Seems to be holding up online just fine to me (if you look to your right now)... and I'm pretty sure you colud get it even smaller if it came to that.
Gary Schmidt, Tell
Wednesday, July 20, 2005 22:39 |
Guys, I hate to tell you this, but that logo would be extremely difficult to deal with now in an online space. Try taking it down to a 25-30px high GIF or using it properly in a variety of online placements. It is difficult to read and breaks apart easily. It does not posses the solidity of the IBM logo. The Landor logo is not ideal, but definitely holds up better under the usual abuse doled out an online space.
d>run, Reuters
Tuesday, May 10, 2005 15:41 |
Absolutely one of the all-time best designs. So sophisticated and strong. I suspect that the suits that axed it had no idea of the history this perfect little mark expresses. Sad.
JimC
Tuesday, March 22, 2005 14:10 |
In the latest issue of the design journal 'iM', Alan Fletcher reflects that change is not a bad thing if it improves something. Sadly, this is not the case with his famed Reuters' logo. According to Fletcher, the rebrand was imposed by a committee of non-designers, interested only in strategy rather than a potent graphic-identifier... I guess this is the theme of 'Logo RIP'.
Ilse Hoeben, Endemol, Hilversum
Monday, November 15, 2004 16:01 |
Alan Fletcher is a design genius. This timeless logotype should never have been allowed to die at the hands of Landor...
P Brady, Hackney, London
Tuesday, October 19, 2004 12:20 |
see you in heaven...
josip vrancic, project [ :designcentercroatia ]
Friday, June 04, 2004 12:55 |
The new Reuters logotype is an insult to the design community and another example of a ridiculous rebranding exercise ... Somehow, Reuters have disregarded the notion of the message being more important than the messager!
Dan , AMP Associates
Monday, February 02, 2004 21:16 |
*cries* - Just when it was coming into hip-fashion again, they axed their brilliant logo. *boohoo*
dabitch, http://ad-rag.com
Saturday, December 27, 2003 21:32 |
Born in 1968 (wow!). Still very contemporary and distinctive looking. A premature death? What a shame! What a waste! This is 'Bad news' for the design world - and Reuters never reported it, did they?
Alex C, Antwerp
Thursday, December 18, 2003 14:32 |
Good grief. What were Reuters thinking? What a waste.
Manny del Rosario, BBDO
Tuesday, December 16, 2003 10:41 |
An Alan Fletcher masterpiece: witty, elegant and instantly memorable. Reuters – please unroll, once more, the 'ticker-tape' logo!
Wim de Wit, Amstelveen
Monday, December 15, 2003 20:55 |
Why the hell did Reuters ditch this elegant logo? I guess I'll have to buy the book :)
Dermot Healey
Friday, December 05, 2003 12:53 |
I found this interesting anecdote from David Ogilvy that probably best sums up the situation: “One of my clients was persuaded that his company’s symbol was too old-fashioned and paid a fancy firm $75,000 to design a new one. At the unveiling I whispered to one of the Vice-Presidents, “A tyro in our art department could have designed a better symbol for $75.” “No doubt,” he replied, “but we would have argued it to death.
Marieke ten Berge, Kunst in Opdracht
Tuesday, December 02, 2003 22:00 |
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