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When this logo was introduced in the 1960s, it represented a company which was a pacesetter. Years later, many airlines such as Southwest, jetblue and British Airways would set the pace after Braniff went out of business. It's too bad that Braniff is no longer with us--and that today's business climate no longer supports such innovation.
Joel Bader
Thursday, November 10, 2005 21:41 |
One of my first flights was with Braniff in the 1960s. I'll never forget it. The designs took Braniff over the rainbow, leaving stately silvers and golds behind for a jewel-toned palette with an Op Art jiggle.
"The End of the Plain Plane," Braniff ads boasted, yes indeed! Braniff R.I.P.
A J Amis, Vintage Books
Tuesday, January 11, 2005 11:54 |
Alexander Girard's designs were a sensation. However, today's market cannot sustain sexy, prestige flying. Concorde was forced to die... and poor Braniff would never compete with the no-frills low-cost concept of EasyJet + RyanAir.
Matt Lupton, Total Identity
Thursday, February 12, 2004 17:23 |
I wish someone would bring this airline back. In hindsight, it was so way ahead of it's time.
Manny del Rosario, BBDO
Tuesday, December 16, 2003 10:28 |
This airline was 'Wallpaper Magazine' with wings. This was exhuberance and joie de vivre. Bring it back!
Elaine Hawthorne, Result DDB
Monday, December 08, 2003 14:49 |
We are all saddened by the loss of this visionary airline. A full 30 years before Newell and Sorrells ‘world images’ for British Airways - this airline led the way!
Kathy Evans
Sunday, December 07, 2003 13:20 |
This is certainly not a great identifier, but it was part of a pioneering branding concept. The look created by Alexander Girard suggested a fun, sexy, and modern approach to air travel. It was (and some say still is) years ahead of its time. Braniff R.I.P.
Stephen Blackston, Ginger
Friday, December 05, 2003 16:06 |
Years before British Airways introduced the controversial and short-lived ‘World Series’ art scheme, Braniff had two of their planes painted by artist Alexander Calder... They dubbed the project “Flying colours” – literal manifestations of Braniff’s advertising tagline.
Stephen Waller, NY
Friday, December 05, 2003 12:46 |
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