+ + + + LOGO R.I.P. + + + +

i was on the managers team in victoria australia and i have the old fourcourt B,P signs and they are huge and i love them.. i love the old signs
rhonie jeffries, the floral hut
Sunday, July 04, 2010 05:17

My condolences on the passing of corporate responsibility and the Gulf Coast thanks to this P.O.S. corporation. May BP go to hell. And they can take their logo with them.
Huey, State of Louisiana
Friday, June 25, 2010 22:38

The old BP shield WAS BP! The later abortion looks like a FLORA Margarine advertisement. YUK!
Colin Lambert, Ex BP then Shell
Sunday, June 06, 2010 11:03

I like the new logo, it's well executed in my opinion. I think the only nod to the past, however, is the color scheme.
Ben
Tuesday, December 29, 2009 21:57

Why aren't people talking about what a rip-off the "new" BP logo is of the old PURE logo. The designers obviously lifted the new logo after doing a competitive landscape.
doug, University of Florida
Thursday, May 01, 2008 18:41

A fuel company buys a solar panel company so even when they have destroyed the planet and run out of oil they will still survive. Makes them look good while they kill us.
Stevo the Devo, BP Sales Force Delta Squad
Sunday, November 04, 2007 11:35

Are we going to lose another British classic 'ICI'? I'm sad...
Marco
Wednesday, August 08, 2007 00:00

Did BP, Shell and all their friends mess up the economies of Iraq, Iran, Kuwait, Nigeria and the Shetland Islands? Greed R.I.P.
martin, -
Wednesday, October 04, 2006 01:37

Personally, I like the new BP logo. It is my favorite company logo ever, because of its color scheme and its abstractish geometric shape. It also makes bp seem to promote environmentalism, which is a plus for the company.
Avgolemono
Sunday, April 09, 2006 23:53

The corporation should return the shield to it's rightful place as the emblem most effective for it's brand recognition. It is most obvious that AMOCO in the new BP/AMOCO name brand will be phased out soon enough, leaving BP to reign again. Will the sheild return then? The new Sun Burst resembles a logo for the front of a spa, or adorning a bottle of suntan lotion.
Dieter
Wednesday, March 01, 2006 19:44

All you idiots who hate oil companies, get in your cars and drive to work (assumin you work) every day. If you ever actually looked at scientific fact you would realise that ther is almost no proof of a connection between oil; fumes and global warming (or that the earth is actually warming). In addition core camples from greenland and other areas of the world show periods of our history where the plant warmed much more rapidly than is currently alleged. These samples are from before mamals even existed. (I don't think unicellular animals drilled for oil but I could be wrong)
sci
Monday, November 21, 2005 04:52

British Petrol -> beyond Petroleum -> better propaganda?
Toggolytic Tripherastomicz
Thursday, November 10, 2005 12:56

By changing its name and heraldic crest, BP cannot erase its despicable part in plundering the Middle East.
A. J. Hughes
Thursday, October 20, 2005 15:08

Obviously "NICK from London" (below this message) is quick to judge. Obviously NICK does not know his design history of logo transitional development. READ NICK! I said that Loewy may have had this in his sketches and he might have. The logo to the right is in fact NOT the logo that Raymond Loewy designed. Let me repeat myself again.... The logo to the right is NOT the logo that Raymond Loewy designed! His letters (BP) in the mark were never italicized or were they ever meant to be for that matter. Go look for yourself on Raymond Loewy's site http://www.raymondloewy.org/gallery/logos.html The italicsized logo was introduced in the LATE 80's and Raymond Loewy died in 1986. LOOK! www.raymondloewyfoundation.com/about/timeline.html Dude....... Really get you facts right. He was dead when this logo was created! Just remember when you start pointing fingers at people there are always 4 fingers pointing back at you. Know your facts before you call them out. Believe me, Loewy or Rand would have never created this. I knew that there would be a dumb ass on this site that really didn't have a working knowledge of design history. The shield isn't even the same shape. Loewy's shield was bold as was the font used within it. Notice the serifs (on the right) they're soft! Raymond Loewy's were bold and commanded attention! This one was introduced in 1989 and watered down because they wanted to show that they were progressive in their way of thinking by adding green as well. That's why they redesigned Raymond's logo in 1989 three years after he died. That's the shame here! Were celebrating the wrong mark! Raymond loewy's mark was created in 1965. Not the early 60's. Can you be anymore wrong? Ohhh Nick! Check this out from the BP website. I pulled the quote incase you didn't want to read too much. http://www.bp.com/genericarticle.do?categoryId=2010123&contentId=2001205 "In 1989, the company launched a campaign to introduce a stronger corporate identity, featuring a restyled BP shield and an emphasis on the colour green. And in a complementary programme that was to prove highly successful, BP started to re-image its global network of service stations in a new design and livery."
Jeff Ess, GESTALT
Wednesday, September 28, 2005 08:23

dear Jeff Ess (two messages below), the great Raymond Loewy actually revitalised the BP logo in the 1960s!... you dumb ass :)
Nick, Red, London
Thursday, September 15, 2005 14:13

I work next to the BP Saltend (Hull) plant. A hate the new logo! Way to "right-on" obviously designed to be organically and politically correct! To me the old logo is reassuringly strong: "British Petroleum" - that's all it needed to say. At the Hull plant, god only knows how much money has been spent (=wasted) on changing the logo on EVERYTHING.
James, SCCL
Saturday, September 10, 2005 19:16

I'm sorry....... But this logo is not vintage, it's just bad. Paul Rand or Raymone Loewy would never have even attempted to show a mark like this to a client. It may have been a concept in their sketches, but it should have never been allowed for the client to view. This is a perfect example of a design team making a plain and safe logo that is not even attractive. The shape of the crest does not say "pride" or "strength", it doesn't say anything. Analyze the pieces and make your conclusion. There is no refinement in this logo. It doesn't feel "tight". You have to be very careful when you explore using an italic typeface in a symmetrical environment. The "BP" missed again, this logo is a sketch of a very general concept. I would actually call this average student work. There is nothing brilliant about it. This was actually a waste of time for me to address this. I can't believe no one has... One word will define it's overall nature... Clumsy.
Jeff Ess, GESTALT
Saturday, September 03, 2005 18:27

"Bridge Parade" or de sans graveyard! Heck, you know it's a coffin built-in! Long live, though.
Ran, R
Monday, August 08, 2005 15:28

That shield you are looking at is vintage 1989. It is called the Horizon image logo. Prior to that the BP letters were not italicized and the shield outline was quite a bit different.
Ray, formerly BP
Monday, July 25, 2005 22:25

Burn in Hell BP - whatever your logo.
Seamus Ennis, N/A
Thursday, May 05, 2005 05:33

When BP Oil Europe merged with Mobil Oil Europe many executives transferred from one company to the other. For many this meant leaving a company they had been with since school – that is for periods of 20, 30 or even more years. One Mobil secondee to BP Oil Europe commented: “I have been so much a company man. Mobil corporate colours were red and blue. These were the colours that ran through my veins. Now after 30 years service you cut me and I have to bleed green and gold.”
Anonymous, ex-Mobil, London
Tuesday, February 08, 2005 15:28

Dear BP, Attempting to persuade the public that BP is no rapacious multinational, that it is instead an organization thinking first and foremost of the public good, may not come so easily as long as BP remains an oil company, deriving the vast majority of its profits from the black stuff that scars the earth, pollutes the air and eventually warms the planet. And once you try to convey a new identity through a 'sunflower', the contradiction only deepens. How can an oil company be ''Beyond Petroleum'' without actively distancing itself from its core product, and how can a company that digs big holes in the ground possibly advertise itself as a sensitive steward of the environment? BP's rebranding campaign causes fits, not only in the environmental movement, which see it as the highest form of hypocrisy, but also within the company itself, which embraced and then disavowed its P.R. message so many times that people began to wonder if the company was beyond petroleum or merely beyond belief. Your image is confused, and reputation is on the line as never before.
Holly P, RE-, New York
Wednesday, February 02, 2005 00:13

I resent the replacement to this logo even more than the original shown here. Changing your logo to a flower to appear more environmentally aware, without changing your business ethics, is a cynical and unfortunately effective move.
brandboy, n/a
Sunday, December 12, 2004 23:28

The shield always gave me the impression that BP was a reliable company. Italicising the lettering and changing the shape of the shield slightly in the late 80s retained the strength but gave something of a forward-looking image - and, combined with the very rapid recolouring of stations, signage and pumps to a warm, friendly shade of green, made the stations attractive without descending into faux-friendly all lowercase childishness as we have now (Wild Bean café? Why?) Pre-90s the stations were mostly white with green & yellow (and some red) highlighting - closer, in fact, to the present colour scheme. Indeed, the sans-serif lowercase font used on the pumps and canopy in the 80s was particularly nice, and I'm thinking if I have a photo of it somewhere...
Dan Lockton, Cambridge-MIT Institute
Sunday, November 21, 2004 00:50

hallihallo!(how are yous?)-BP-maybe good riddance-like dinosaurs-evolution-a loving it more when its gone kind of a thing-moving-
marit
Saturday, October 09, 2004 22:40

i can announce that the logo of bp is still in use, by a local fotballteam in sweden called "Brommapojkarna". its almost like that on except its green with yellow font...
AssMan, AssMan Productions
Friday, September 10, 2004 14:09

Rap: Why do we need history? Why do we need to write down och save everything that happens in/to the world, things, people? Why can't we just throw everything that happened a second ago away, and ONLY look forward? Because we need. That's part of the quality yielding you're talking about.
Thomas
Thursday, September 09, 2004 14:54

British Petroleum thatÂ´s a contradiction
Lucius!
Thursday, September 09, 2004 10:35

I miss the old logo. I used to swim for BP and my gear will never be the same again... Bring back the simple, recognisable (drawable) shield and prevent grown men from wearing flowers :s
Ria, ri-design
Sunday, May 02, 2004 12:42

Just wondering with the recent cover-ups and lies in Shell, is it time for them to change their image/logo?
Peter de Boer
Monday, April 26, 2004 10:58

In the US I've felt some funny feelings against BP which, as a European, I never understood... now, with the new daisy/sun ecologic logo (which I find awful), BP is not felt as an enemy, is just another brand and now shines in the old AMOCO fuel stations with no problem... well, you know, this American mentality...
Alex
Sunday, February 22, 2004 11:04

I really loved to old logo - I'm missing it. Martin
Martin-Adler, www.Martin-Adler.org
Thursday, January 08, 2004 00:26

I think the old BF logo should go, they should create a logo that would appeall to the hearts of the consumers rather than create an image that is so cold and impersonal
Junrey Tanjusay, Mugna Creative Works, cebu
Sunday, January 04, 2004 08:02

O Shield Strong You Who Protected Us So Long Your Long Toil Is Over May You Rest In Eternal Peace
a sorrowful wayfarer
Monday, December 29, 2003 17:18

‘The possible company name “Beyond Petroleum” was floated about in 2000, or maybe that was just marketing.’
Martijn Oostra, Martijn Oostra
Monday, December 22, 2003 06:06

The new flower logo is so generic; it really doesn't relate to the consumer, although the environmental reasoning behind the switch would seem relevant to those who signed off on this unimpressive new logo. It looks like a cheap "stop-and-go" gas sign, more like a 7-11 than a big, responsible energy company.
tuneczar
Wednesday, December 17, 2003 00:47

I just want to know if the employees like the new BP logo? I really don't think that the new logo identifies with BP employee attitudes. This company is full of conservative, boring male engineers..that think that the new logo looks like a flower! Just a thought rest in peace
Maria
Tuesday, December 16, 2003 21:06

I like the new logo design. Its original and has a rooted concept (energy=life). yellow being the power that enables the green life. Is this really so abstract? The shield isnt original. It sucks. If you want to bust Landor's balls you wont get anywhere disecting a good mark like the new BP logo. I wish Verizon had a gravestone. Can we enact a "logo death row"?
felix, feluxe.com
Tuesday, December 16, 2003 04:42

With Shell moving to the image of environmentally good with its seascape advertising and marketing BP needed to compete with what is felt as "right" for a ecologically damaging company. They had to find a way to make the company look like a friend rather than a badged invader
Bud
Sunday, December 14, 2003 22:07

The new BP logo in my mind is brilliant. Clearly it was a brief to create a new more environmentally friendly look for the company and along with the marketing campaign that surrounded it, it seems highly successful too. It's beautiful and colourful, and from a design & marketing POV excellent, even if you disagree with the spirit & politics of it.
Kevin Cannon
Thursday, December 11, 2003 13:11

A new symbol, logo and colour palette won't turn a frog into a prince.
Ken Cato
Thursday, December 11, 2003 12:23

Why be sentimental about the shield? It had 70 good years! Time for a change I would say.
Ralf Crosby, Image
Wednesday, December 10, 2003 14:53

For us the fundamental values of the company are about innovation and creativity ... about being environmentally creative and green ... about being progressive - looking always for improvement and positive change ... and about a constant drive for performance. Replacing the Shield was not an easy decision. We see the opportunity to represent the new company in a compelling, modern way as part of good business in a fast changing world (quoted from the launch of the new symbol 2000)
Sir John Browne, BP CEO
Monday, December 08, 2003 16:38

Mergers set up a lose-lose-lose situation. With less competition consumers lose. And the increased political power of these new mega-companies means that democracy and the environment will lose too.
Athan Manuel, U.S. Public Interest Research Group
Monday, December 08, 2003 13:46

I actually quite like the new logo - the 'Helios'. The merger with Amoco made it a new concern with different traditions - so surely it had to abandon the shield!
Ramon Bouroullec, Student
Monday, December 08, 2003 08:58

"Gone to Logo Heaven way too soon..." To the BP Family, we sent our deepest sympathy.
Paul van Ham, Vorm Vijf
Tuesday, December 02, 2003 21:49

BP's rebranding is a triumph of style over substance. At best it is misleading its shareholders and customers; at worst it is engaged in blatant hypocrisy... A more appropriate new symbol would be: "A miserable polar bear on an ice cap shrinking because of global warming".
Rob Gueterbock, Greenpeace
Tuesday, December 02, 2003 21:47