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Just discovered that they reverted back to the cow-spotted box logo a good 5 years ago.
Ben
Sunday, December 20, 2009 03:10 |
I remember the Gateway boxes at the time, which used the same motif as this logo. The boxes, like this logo, had cow spots printed on the outside. Even at the age of 5, I thought it worked very well. R.I.P.
Ben
Friday, November 27, 2009 19:04 |
I have been buying the cow boxes since 1992 and have owned a total of about 200 of them. My office is totally filled with all the cow things....stuffed cows from GW, etc. They have been nothing but fabulous to us, our firm and their tech support is by & far better than any Indian-speaking person from Dell.
Deb, H.M. Payson & Co.
Tuesday, June 20, 2006 19:52 |
To be honest, I never liked this logo...A cow-spotted box works well as a motif, but is terrible as a logo. I greatly prefer the gold "G" used before 1998...back when the company was called Gateway 2000, offered a quality product, and was both distinctive and relevant. In my mind anyway.
Andrew Turnbull
Tuesday, May 02, 2006 06:57 |
What I think about Gateway is that they are suffering because of the cost cutting measures and the lack of good customer and technical support. I tried the free email support. Some of them sucks but some have good customer relations and excellent technical skills. Just like what I experience with Art (226). I have a MC and a notebook. All issues of both PC and even Windows and ISP issues are all addressed profesionally and in a timely manner. I hope Gateway considers giving the customer importance by producing more quality PCs.
Robert, IVM Phils
Sunday, January 29, 2006 10:10 |
Gateway 2000 do you remember it.
1992 when a 486 was 2000dollars...
I think Gateway computers suck,but not their latest logo, a combination of the most relovutionary switch in logo design to a new concept just catching on with ghe general public, its the new style of on / off switch. Gateway rotated the switch and made a G out of it. that is good shit and now coupled the new G with the cow box. !!! real good shit now hopefully them assholes can keep this as the official logo for more than 5 years
Bigg Will
Thursday, July 21, 2005 10:53 |
What a schizophrenic company! They seem to be rebranding themselves annually. Maybe they should swap the cow imagery for the 'bull' - they really are bullshitting us.
Ralph Fox, Geek
Tuesday, March 29, 2005 15:07 |
Incredibly, after three or four rebrands in the last two years, Gateway have reintroduced the cow-spots!?! did 'LOGO RIP' make the company appreciate what made it so unique and appealing in the first place?
L Waller, b-side
Tuesday, October 12, 2004 22:45 |
mooooh, boo-hoo.
Jason Richards, SharpEdge, London
Monday, May 17, 2004 10:30 |
I must admit i liked it. It has this sense of humor quality life shouldn't miss but... were the products that bad?Didn't know it had dissapeared but was missing since I arrived back in the coutry in 2003... ("Why cry over spilt milk?".. that' s a clever one, Conor)
Alex
Sunday, February 22, 2004 10:18 |
When Gateway disappeared from Oz, their logo disappeared too ... except on my monitor and box which I gaze at daily ... Gateway I miss you!
Anne
Sunday, February 15, 2004 07:09 |
I mean really... what the hell is going on at gateway...?
http://identityworks.com/Reviews/2003cases/gateway.html
carlos, carbono consultores
Friday, February 06, 2004 18:16 |
As a student of graphic design at the time I worked for The Cow, I really admired how they kept this logo around as a persistant symbol of the company's comittment to the customer. But that began to change as the low sales numbers came in after 9/11...and the head office needed to start cutting their defining corners to compete. The death of the Gateway we all used to know was complete when the rebranding came down from corporate. We ALL saw the writing on the wall when they threw out the logo, and subsequently everything the company was founded on.
Mendal King, Freelance Graphic Designer
Saturday, January 03, 2004 20:58 |
Why cry over spilt milk? This was an ill-conceived and ugly ident.
Conor Poynor, Bristol
Wednesday, December 31, 2003 15:01 |
I was proud when I first owned a Gateway...back when they had a quality product. Having had two more since the first, I think their quality has gone the way of the box; to the slaughterhouse!
Steve
Friday, December 19, 2003 19:55 |
This one was milked to death... until the inevitable cull by the branding and strategy gurus who processed it into a stylised hamburger!
A. W. Price, New York
Wednesday, December 17, 2003 11:15 |
The box, when seen discarded in the trash, indicated the location of another sucker, buying a defective product from a dishonest company.
Ima Sucker Too
Saturday, December 13, 2003 18:03 |
The first rule of marketing is differentiation. The bovine patterns definitely delivered and projected Gateway as a friendly and down-to-earth technological concern. They should revive them – as now the company’s image is as bland as their competitors!
R. J. Thrift, Communication Weekly
Friday, December 05, 2003 13:13 |
Why was the Gateway cow led out to pasture? I suppose I'll have to buy the book :)
Peter de Boer, Fotographie
Friday, December 05, 2003 12:11 |
The cow-spots might have been naive, but they oozed with personality... if stripping personality from identity is considered sound strategic thinking, it does our industry a grave disservice.
Anita Morrison, Paris, -
Tuesday, December 02, 2003 22:59 |
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