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A large plastic rendition of the stone shape has turned up in a company training video, spray-painted gold, as a "gold-nugget" of safety information. If you look very closely, you'll see the faint hand, bird and star shapes. It works better as a training video prop than it ever did as a corporate symbol.
Tom Brooks
Monday, July 17, 2006 21:57 |
This message is going to be very painful to make because this solution should have never seen the light of day! This is one of those creative directors who has this idea and couldn't execute. This logo looks like a really bad fax. It should have never been shown to the client. It looks like part of an idea and in the design world there is something called beauty and this one does not convey anything even remotely close to that. My head hurts just looking at it.
Jeff Ess, GESTALT
Wednesday, September 28, 2005 08:59 |
It seems extraordinary that one of the world’s largest consumer good markets - pharmaceuticals - should for so long have flourished with little help from brands. However, thanks to the demands of shareholders and the loosening of patents, this is all changing.
Catherine Bakker, O2, London
Monday, February 28, 2005 11:20 |
this logo was a brief triumph of man over machine. of right brain over left brain. of artist over mathematician. of feeling over thinking (see below). and created by someone who could remember how to be human. something which is easy to lose. especially for a pharmaceutical company.
stuart, apple crumble
Wednesday, November 10, 2004 11:30 |
We did a bit of work for Pharmacia and I always thought it looked like a hand throwing a chinese throwing star at a bird. How cruel.
Michele, Yamazaki Design Works
Sunday, August 22, 2004 04:31 |
It is funny Brian identifies it as a girl's design... why do us artist guys think of artist women when something is specially cheesy and silly?
Anyway, i don't like it. RIP not to ever come back.
Alex
Sunday, February 22, 2004 10:58 |
Whoever designed this (Interbrand?) probably sampled too much of their client's drugs... it's an appallingly bad solution.
Rich, W + K, Amsterdam
Monday, January 05, 2004 12:33 |
Like a logo some of the girls in my first year of design in art college would have done. Something that tries to be honest and pure but is just 'bullshit' looking. I hope this has gone to rot in hell!
Brian, MassiveInc
Wednesday, December 31, 2003 14:34 |
A real shame this is gone! This identity was thinking outside the box - having a Stone Age feel closer to faith than science.
Bruce Melhuish, M+W Hong Kong
Sunday, December 07, 2003 19:53 |
Never liked it! - have you ever seen it really small! When it was launched in 1996, it’s American contingent had already called it ‘the Upjohn tombstone’. How right they were - 4 years later the logo, Upjohn and over a hundred years of tradition was buried - giving way to a bland wordmarque - Pharmacia.
Nick Crawford, Design Report
Sunday, December 07, 2003 14:38 |
This was created by the same people who brought us the Rabobank logo...(Interbrand)... I hate these narrative logo executions. Too much blah-blah at the expense of stylistic durabilty and beauty!
David Pijbes, Mainz
Friday, December 05, 2003 12:22 |
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