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For an application assignment to the Hallo© academy for applied creativity we had to revive a brand that was out of use. I choose NeXT. Together with the plan for NeXT I felt that the logo needed to rejuvenate. So I changed it a bit. You can have a look here: http://www.jarr.nl/v_05/NeXT/14.html. If you are interested to read the application you can start here: http://www.jarr.nl/v_05/NeXT/01.html
Jarr Geerligs, www.jarr.nl
Tuesday, March 14, 2006 10:51 |
Despite all the criticisms - all I need say is my Cube - including it's optical drive and printer - still works. Who could deny it its silicate dreams of past glories? Not I.
Don McCollam
Wednesday, November 02, 2005 20:57 |
e for education and a childs toy block? That is an extremely vague rational at best. Paul Rand was a great designer but this logo does not belong anywhere near among the best of all time.
Hyun Auh
Tuesday, July 26, 2005 23:42 |
I've been lucky enough to see the full working rationale behind this and Rand's rejected reworking of the Ford badge. The man was a genius, consistently solving problems that hadn't occurred to the client and giving them what they need, not want. "e" for education, l/c and broken to get around the "EXIT" problem, and the block is also a childs toy, one of the first learnng tools as well as the product. Brilliant.
Gary Schmidt, Tell
Wednesday, July 20, 2005 22:23 |
Can someone explain to me why this is sucha great logo? Unless somebody can explain to me a creative rational or aesthetic reason behind this logo, I would have to say it's one of the most overrated logos of all time.
hyun auh
Monday, June 06, 2005 16:33 |
jobs's ego in a logo!
i love this one, and even if didn't i would have to say it's brilliant.
ictinus, ictinus design
Friday, April 15, 2005 14:29 |
It is no secret that Rand worked closely with Steve Jobs during the development of this logo for Next. Rand once explained how it is critical to have a "client who is receptive."
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In the light of Job's recent successes (e.g. iPod, iMac, etc..) and an obvious appreciation for the role of design, isn't it time that other CEO's were more 'receptive'?
Catherine Bakker, o2, London
Monday, February 28, 2005 12:17 |
NeXT is till with us, it's just called Mac OS X now.
Anders Hedegren
Sunday, November 28, 2004 14:59 |
I still own a cardboard version of this logo.
Anyway, for some reason the Nokia 6230 "feels" the same as this logo. It must be the black with subtle colors thing.
Andreas Sikkema
Thursday, September 09, 2004 14:15 |
Loved this design! a classsic. the Capitals are straight, the lower case curves, and X is the axis. cool and even cooler in colour. A great design that captured the essense of the product..
walter, EspressoNet
Wednesday, September 08, 2004 19:11 |
I never liked this one. Actually I'm not really a fan of Paul Rand at all as far as design goes. But I think he was one of the best salesmen that ever existed.
carlos riveroll, freelance
Friday, May 14, 2004 17:50 |
The thing I really loved about the next cube was the way the "e" almost looks like a completely different font. It lends a dynamism, an implication of movement up and to the right, which are generally considered directions of growth in u.s. culture, without being gratuitous about it. The product itself was simultaneously before it's time and archaic, somehow, but the logo... ah, next, we hardly knew ye.
puck, Mediapathic
Thursday, December 18, 2003 21:53 |
Although an excellent logo - working as both an abstract and physical representation of what it's representing - it does seem dated for some reason... why I am not sure. In its primary coloured version it is clear that it sprung from the same era as the original coloured UK Channel 4 logo.
Richard Welsh, -
Thursday, December 18, 2003 16:15 |
I've always liked it. growing up in Silicon Valley, you see plenty of bland hi tech logos that do nothing but ape the horizontal lines of IBM or these days a swooshy oval thingy.
In color the logo pops with the bright colors on the black background almost harckening back to Steve Job's previous company and at the same time, it's cubeness shows off the company product:: a computer that came in a back cube. It also works well in B&W. Even with the extra lines deliniating the cube walls it doesnt look too crowded.
Roballoo, Roballoo!
Tuesday, December 16, 2003 21:15 |
Rand's mark--labeled as "bland" by some critics--resembles the black boxes of silicon that it branded. Jobs took a risk in using the mark because it broke his company name into separate lines. The little mark calls to me, "Hey. Look. I'm so cute. Look at me." Rarely do marks possess that ability. It's irresistable.
Jason A. Tselentis, University of Washington : Visual Communication Design
Monday, December 15, 2003 05:57 |
I agree with Martin. This logo is weak, ugly and has already dated. Rand did well for himself getting 100,000 dollars. 'Next' please...
Huib Zielhuis, Ventis Communicatie
Friday, December 12, 2003 11:36 |
this one deserved to go, horrendous, what's it doing in this book? not a Rand masterpiece, a mistake...good riddance
martin pyper, 'martin'
Thursday, December 11, 2003 20:21 |
Well before the i-mac - this computer was cool! I think it was even in a Paula Abdul video!
Edward Lois, Statement inc.
Tuesday, December 09, 2003 20:54 |
NeXT is still with us in the shape of OSX Macs. It's pretty much the same operating system, and NeXT's hardware was nothing special.
Jeez, I feel really nerdy now.
Well done Stone Twins btw.
alastair, hexhibit, dublin
Monday, December 08, 2003 11:12 |
Did you know that Tim Berners-Lee created the world wide web and http standard on a NeXT Cube computer! Isn’t sad that the computer is no longer with us!
Linda White, The Stone Twins
Sunday, December 07, 2003 14:47 |
Another Rand masterpiece that is sorely missed... However the NeXT machines were plagued by network and interconnectivity problems.
Dick van Wezel, BIS Publishers
Tuesday, December 02, 2003 22:37 |
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