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For anyone suffering a little withdrawl from this logo, the Mascoma corporation currently has something a little similar going for it.
sarah
Wednesday, February 18, 2009 16:08 |
This logo was purchased from the MCKILLIGAN CORP of NY for the sum of $500.
V, N/A
Friday, July 04, 2008 03:18 |
Snoopy is NOT a logo. He is an advertising strategy. I am saddened everytime companies get rid of their strong identifiable marks to look trendy. Good marks like the 'M+L' logo transcend time and make for a strong dependable brand.
Arthur, Arthur Beisang Design
Monday, November 21, 2005 04:40 |
hi
my grandpa designed this logo and i am
very proud that so many people like
his work. If anyone would like to see
any more of Don Ervin's work let me know
and i can get some.
zoë, Good People
Sunday, October 16, 2005 03:25 |
I WAS SUPPRISED THIS LOGO DIDN'T SURVIVE!!!!!! :o
I thought it was still around.
to replace a logo thats been established for years by an artist with Snoopy is just a plain cop out for lack of imagination for a new logo and a poor excuse to promote "Peanuts" >:(
Don't get me wrong I like Snoopy, but he's a CARTOON CHARACTER NOT A LOGO!
Whats next?
Bugs Bunny for State Farm? :P
Mark J
Wednesday, October 12, 2005 00:09 |
Utilizing Snoopy as an emblem to represent the company is a positive way to attract attention to those individuals who may not even been in the process of considering the services of MetLife.
Catherine Bakker, o2, London
Monday, February 28, 2005 11:59 |
With all the work Met has outsourced to India I think the new logo should be a cobra. The image of a snake also represents the current management better.
Old MetLifer, Used to be MetLife
Friday, February 25, 2005 04:11 |
this logo was a gem... replacing it with a cartoon character - Snoopy!? - is a cynical exercise in positioning.
John Staveley, White Falcon
Saturday, January 01, 2005 17:40 |
I rather liked the older Metropolitan Life Insurance logo that featured "the light that never fails" atop the Metroploitan Building. This Metlife thing looks too much like an aluminum company.
Mike, Celeste Comic Book Company
Saturday, August 21, 2004 20:20 |
I'm sorry, but I just don't trust Snoopy and Co. with my life savings... bring back Sandgren + Murtha's modernist, but reassuring, ident.
Fiona Blik, Dazed + ..., NYC
Saturday, February 28, 2004 15:37 |
The Metlife Identity is one of the GREAT IDENTITIES of our time.Designed by World Renowned Corporate Identity Designer DON ERVIN for Sandgrin & Murha in the 1960s Russell Sandgrin and Joseph Murtha worked for World Renowned Corporate Identity Consultancy Lippincott & Margulies in THE USA Sandgrin & Murtha was an off-shute of Legendary Identity Consultancy Lippincott & Margulies. DON ERVIN's MetLife Identity incorpoates ingenius use of Typpgraphic Elements. Perhaps one of the BEST MARKS in the History of Identity Design. Later another American Identity Muts Yasamura of Identity Consultancy Muts Joy Day and Design repositioned MetLife and Changed the Typography. However maintained the very POWERFUL "ML" Symbol. The new Metlife Identity is a Wordmark Rather shallow compared to the Brand Equity build by DON ERVIN's POWERFUL ML Identity. Using Snoopy to Sell Insurance is an Advertising Agency Strategy. Not a Brand Positioning be Reputable Identity Consultancies.
DesignMaven, Identity and Image Management
Monday, December 15, 2003 06:44 |
To be honest, I never liked this mark. I think Metlife's present corporate identity - which incorporates the cartoon figure of Snoopy - is far more effective for an insurance company.
Leslie Delaney, Shell, Dublin
Wednesday, December 03, 2003 16:37 |
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