+ + + + LOGO R.I.P. + + + +

I like the new crest.
Richard
Thursday, July 01, 2010 17:45

the old crest was a work of fine art. the new crest is a playschool effort in comparison. i really miss the old one.
tim
Sunday, June 06, 2010 02:05

The new crest is shit. It looks like something from a fast food chain,totally undistinguished and boring and says nothing of what the club is about. Even the cannon points the wrong way. They probably paid some idiot design company a fortune to come up with this garbage.
Ian Hague
Monday, May 17, 2010 14:44

I had the original cannon and classy wording tattoed on my arm,two months later they unvailed the new crest.I was devistated to say the least.Iwrote to David dein and Hill-Wood.They just said they needed to move forward and with the new stadium they needed to rebrand the image of the club.I tend to agree in hindsight,the new crest has grown on me.However I would rather have kept the original historic crest.
Kevin Simms
Saturday, March 27, 2010 22:08

I became an Arsenal fan about time when Henry left the club, not a good time to become a fan yeah, but still from what i hear from you guys they'd profit a lot if they changed the crest back to the old one or rearrange it so they save face.
gJERGJI cUMANI, arsenal albania
Monday, March 22, 2010 11:44

Beyond sad. Just stupid and greedy beyond words. This crest is one of the finest logos I've ever seen, not to mention all of the history associated with it. No singing/atmosphere at the Emirates, no real crest... and yet, I still watch them every Saturday. Hopefully someday someone will pull their head out of their Arse.
Andrew Schroeer
Saturday, November 14, 2009 02:32

I am not an Arsenal fan but do have an appreciation of design and the old Arsenal badge was one of the most eye catching even a stranger to the game could see it represnted a proud club with an illustrious history so it is sad to see it being replaced by this modern thing like a plain glass fronted building replacing the old sculptured front.
Brian McAuley, www.boardthebus.com
Thursday, November 05, 2009 09:09

It is sad that our great football club decided to give the badge a so called face lift! And where have the clubs famous words gone? VICTORIA CONCORDIA CRESCIT. Some things are just best left well alone, when we lost our badge we lost a peice of our history too. Who knows one day they may come to there senses and bring it back. Arsenal to win the Champions League! GOONERGRANT from Kent
Nathan Grant
Monday, April 27, 2009 22:27

the crest looks soulless and shit. can't stand it. makes me feel physically sick when i think about it. people need to do something to bring back what the club was all about, on the football side, no complaints. but emirates? crap logo? no singing in ground? aghhhhh
Olly
Friday, March 20, 2009 19:09

Even after nearly 7 years of the new crest, it just does'nt feel like arsenal anymore. Hopefully they will come up with a new crest to replace the current one, and incorporate some of the features from the VCC one. I cant believe they did'nt even retain the motto!
Matt Edwards
Thursday, March 12, 2009 12:59

The old crest was classy . Remember the days of Bergkamp, Overmars and Petit. Pity that class seems to have vanished like the old crest
GoonerGoneMad
Sunday, January 25, 2009 19:58

Long live the heraldic crest. I loathe the new one.
GoonrGrrl
Monday, October 20, 2008 16:59

I'm surprised they didn't just relace the logo with something more fitting to the club... a French flag perhaps?
Turfing Out, Heads Inc
Wednesday, July 02, 2008 23:37

I miss the crest. The new one is so bland. Bring back the old crest.
Barry richards
Monday, June 16, 2008 12:51

total sell out,not to keen on the new crest but the loyal supporter does not have options!!!! rocky-rip
olly rafferty
Monday, March 03, 2008 23:02

Why oh why did they change that beautiful badge for the souless one we have now. I refuse to buy a shirt because of it.
Tim Ryan
Thursday, August 30, 2007 17:43

The new crest is utter sh*te! I dont object totally with the premise that the club needed to have a logo that they could merchandise but this is a terrible mistake. It pays absolutely no consideration to our history on or off the pitch and will look dated very soon. it's a classic case of throwing money at people who have no understanding of football or the club and so you end up with a solution that only appeals to the design illiterate and passion free suits who overpaid for it in the first place.
owen
Monday, October 02, 2006 14:40

I come from Hull, but have been an Arsenal fan since 1988, when at the end they beat Liverpool 2-0 at Anfield with the Michael Thomas last minute winner.I supported Arsenal up till the badge change. Week in and out I followed the Red and White Army all I could afford and must have clocked up thousands of miles.Now I follow Hull, why, because of Arsenal changing the badge, it is disgusting and unnesscessary.I still have my old Arsenal souveneirs, but will never buy a thing with the new badge on
Jonathan edmiston, YASC
Thursday, July 20, 2006 17:09

when that badge finally changes will arsene wenger burn a flag containing that emblem on the pitch and say, "u have been... ERASED"
Chris, does school count
Thursday, April 13, 2006 02:18

The recent restyle by Spurs shows how a modern, yet classic, crest should be done. Arsenal's new crest is badly executed, bland and (unlike their team) lacks flair. Spurs 1 Arsenal 0.
John Watts, BBD, London
Monday, February 20, 2006 21:54

I'am from Holland, It's a shame what Arsenal have done with their logo. I support Ajax and my club has done the same with their classic logo. The crest is part of the identity of the club. I hope your club will make a wise desision.
Ajacied
Monday, August 29, 2005 20:40

Looks like something from major league soccer. God awful! Chelsea have got a cool looking old crest this season, far better!
Iain
Friday, July 29, 2005 12:37

"Fabian, Vieira dznt smear the crest with mucus!!! Its a nosal clearing drug,he'z got mild sinusitis and needs to kip his nose clear in the English cold condtions if he's to play the full 90 without problems.ok!!!" You have got to change with tyme and style, the old crest was out of shape with new style and design, lets face it, we needed a new one......... I for one like the old crest, but love the new one.
Ronnie Twino, ARC
Wednesday, July 06, 2005 07:02

It's all about maximising profits these days - sod the supporters and their traditions. I remember only a few years ago when Manchester united used to have the words "Football Club" on their badge - the plc didn't want the brand to be associated with drunken yobs!
Bob Roberts
Monday, May 30, 2005 04:11

There is a campaign in The Netherlands at the moment to bring back the 'Old' Ajax FC Crest. Check www.ajaxlogo.nl
Rolf Pelleboer, -
Tuesday, March 29, 2005 14:52

Why does Patrick Viera always smear the new Arsenal crest with his nasal mucus?
Fabian Bausch, Wolverhampton
Wednesday, February 23, 2005 14:27

The old chant 'Boring, Boring Arsenal' applies to the new badge. This 'redesign' lacks soul and a sense of the rich heritage of a wonderful club.
Keith Hewitt, Stuttgart
Thursday, January 20, 2005 17:45

Since birth, I'm a Gunner. Initially, I disliked the new badge and resented the fact that it was introduced without consultation with the fans. But now, to be honest, I don't care!! This Saturday, we will hopefully make further history by completing 50 league games unbeaten.
P Brady, Hackney, London
Tuesday, October 19, 2004 12:14

I don't care about Arsenal's achievement (note the singular)!! There is no disguising the fact that the new crest is crudely rendered and ugly ... a bit like the revamped UPS it is a badge devoid of stylistic durability.
Anton ten Berge, (Man Utd Supporter)
Monday, May 17, 2004 16:55

I'm sure those fans who cried and booed during the unveiling of the revamped crest don't mind now, especially since their team just won the league UNBEATEN.
Jason, SharpEdge, London
Monday, May 17, 2004 10:40

The old crest represented boring (1-1) Arsenal - whereas the revised one symbolises a NEW club moving forward. With an exciting new stadium in the pipeline, extended contracts for the manager and star-players, on-course for a treble - who cares about heritage!
Lester Curtis, Sharpedge
Thursday, March 11, 2004 12:43

Most people agree that the old crest says a lot more to them than the new one and many are deeply attached to it as a symbol of Arsenal's heritage.
Dr Headgear
Thursday, January 29, 2004 16:51

Our crest absolutely oozes class and quality and to wipe it out is a travesty. I'm all for change, but with a toe in the past would have been something. Is nothing sacred I ask? Of course I understand that things move on, and usually for the better, but this is one last little but historic bastion that the club has, and they should be trying to preserve it at all costs, it's what Arsenal is all about, it's that inexplicasble thing that gives us our class and standing in the game as a whole. A truly sad day if THE crest falls by the wayside merely for a "drop more" of profit. Dear me.
Jopub
Thursday, January 29, 2004 15:09

The new badge - It's Crap.... how the hell can it be compaired to the classy looking old crest that we have now, there is no comparison. The new one looks like a kid has drawn it. I say keep the crest as it is, or better still put it to the fans and let them decide, after all it is them that buy all the merchandise and make the club money, so it is only fair they should choose.
Elaine Greenslade, Fan (?!)
Thursday, January 29, 2004 11:11

Heraldic heritage buried under the dirt of globalism, that's all I can say!
Fahad, Saudi Aramco
Tuesday, January 27, 2004 05:28

arsenal going to fire east.
TAN CHEE KWANG
Friday, January 23, 2004 16:14

Shame on Arsenal! Shame on those club who want to change their clubculture for commercialisation. Beware. Soccer is going down. Return of the Golden F for Feyenoord!
www.QonTour.nl, :: Q ON TOUR ::
Tuesday, January 13, 2004 09:54

As an American follower of Arsenal, I can't help but feel as though they did this to attract more people like me, and I think it's a shame. Not only did they sell out their heritage in the name of merchandising, but the new logo is awful. Better to go with a simpler cannon design or return to the 1930s Art Deco crest than the monstrosity they're wearing these days.
C Michaels
Wednesday, December 17, 2003 20:28

It was time for a change! with all the frogs playing for them they should have added a cockrel, beret or some french element! Au revoir!
Luc, fan
Monday, December 15, 2003 15:26

Is a football clubs crest so important now? It seems clubs sold out years ago giving way to big sponsors logos - in the case of Arsenal first to JVC, to most recently 02. Who out there 'supports' Vodafone? ABN Amro? Carlsberg???
Jeff, Football Fan
Thursday, December 11, 2003 17:50

Who remembers the old Leeds crest - the fat ugly LUFC as a ball?
Steve Turner, Watershed
Tuesday, December 09, 2003 16:33

The crest is the heart of the club, not only does it lead you in everything that you do, but even it’s positioning on the shirt would have you believe that it helps to pump life into your body. Well Arsenal, the day I saw our new crest, my heart broke.
Jackie Bass, Arsenal Fan
Monday, December 08, 2003 16:41

The one reason why they killed off our crest: the rebranding gives the Gunners a tighter grip on merchandising as they had been unable to copyright their old badge
Keith, Islington
Monday, December 08, 2003 14:45

Chairman Peter Hill-Wood said about the new crest: “It retains the traditional features such as the cannon and the shield which are synonymous with Arsenal Football Club.” That may be so, but where’s the motto? The only bit of Latin that I am proud of knowing! The statement that I always use to impress Eton graduates who prattle on in the ancient language. ‘Victory through harmony’ we once proclaimed to the world, now our crest says ‘Cock up through redesign’. Where’s the coat of arms? Leapt off the badge in disgust one might think. Where’s the gothic script that our club's name was once written in? I’ll tell you where, it’s been handed its P45 and traded in for a newer bubbly, fun and funky font. Everything historical, everything that I thought Arsenal stood for, has gone.
Lee, Sales Rep, Islingston
Monday, December 08, 2003 13:56

Football is no longer just a sport. Did anyone notice how Man Utd removed the words "Football Club" from their crest a few years back?
Leslie Delaney, Liverpool
Friday, December 05, 2003 12:49

I don't think the new design is too bad but don't marketing men talk a lot of crap? Design just like fashion goes in circles and a quality design outlasts poor design. Just how good the new design is will be known until about ten years time but I'd bet big money that it won't outlive the timespan of our current badge. Personally my preferred design was the simple one used on our shirts in the early 70's whish showed a neat cannon and afc in little circles that looked like cannon balls. Now that was class.
Jason Dunne, HSBC
Tuesday, December 02, 2003 22:25

Quite soon before Arsenal introduced their new creat, my brother went with a friend to a tattoo parlour, and in a bid to help him decide, my oh so helpful brother suggested that he got the Arsenal crest emblazoned on his body. “Even marriages can end” he reasoned “so you're not even safe getting someone’s name. The club you support will never change, you're safe with that”
Jackie Bass, Finsbury, -
Tuesday, December 02, 2003 22:23

Unbelievable! Why did Arsenal change it? Football clubs are founded on loyaly and tradition, by changing their crest Arsenal have betrayed their fans!
John Whelan, Life-long Arsenal Fan
Tuesday, December 02, 2003 22:10