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"Logo R.I.P. works both as a critique of corporate culture and design's complicity in it
and a celebration of some of the past century's most resonant graphic symbols....
Logo R.I.P. with its rich mix of visual jokes, hard fact,
anecdote, design criticism and gossip, is the most appealing graphic design
impulse buy since Lars Müller's 'Helvetica' (with which it shares a trainspotting,
'love to hate it' appeal). It may be clever enough to appeal to anti-corporate
activist and corporate climber alike."
- EYE Magazine No.51 (Spring 2004)
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"An entertaining trawl through the signs, symbols and trademarks that didn't cut it.
Some sensibly ditched, others sadly missed."
- Wallpaper* Magazine (March 2004)
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"As both a deluxe hardback book and an ongoing internet project, Logo R.I.P. is more than
just a frivolous bit of fun at the expense of defunct institutions or over-greedy corporations
who went tits-up. In cataloguing the dates, designers and agencies involved in creating
each deceased logotype, as well as giving the (often seedy - e.g. Enron) stories behind their
demise, it serves as a genuinely useful archive and reference resource."
- Dazed & Confused (March 2004)
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"A eulogy to 50 lost corporate emblems, it (Logo R.I.P.) does not take the form of
typical design books in blandly celebrating style classics, but instead features
images of gravestones decorated with the dead logos, with obituaries for each one...
Logo R.I.P. is not just a nostalgia trip, however, but a serious questioning of the
ephemerality of modem life. Logos, say the Stones, hoard our memories, passions and
reputations. This is indeed so. The visual identities of products and brands make a
sort of promise to us, a reassurance of values or fun that we can participate in by
using them. However, because they are handmaidens to private enterprise, they are at
the mercy of the tides of capitalism."
- The Sunday Times, Culture (March 7th 2004)
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"As a commemoration of dead logos, this book is an obituary to the visual
casualties of today's ruthless business environment, and to those trademarks
that have tried to battle the powers of globalisation."
- Creative Review (February 2004)
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"Logo RIP is a bizarre volume that deals with logos that have become defunct
as a result of obsolescence, company transitions, mergers and marketing issues -
for all kinds of reasons ending under a nice tombstone."
- Domus 867
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"This book is a commemoration of historical logos that have passed away.
No one likes funerals, but in 'Logo RIP' there are many valuable trademarks
that should be remembered, not just for today's generation of designers but
also for the next... I hope, and sincerely wish, that this book becomes a
valuable design resource in the future. Let's not make this a coffee-table book!"
- Gert Dumbar, Studio Dumbar (extract from the foreword of 'Logo R.I.P.')
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"While at first glance this might seem a bit of a 'novelty' publication, this isn't the
case the Stone Twins' text is well-researched and informative. And thank you to the boys
for reminding us of the most short-lived (i.e. less than two months) redesign in living
history - anyone remember Wolff Olins' rebranding of PriceWaterhouseCoopers to the
hugely unpopular Monday:? Best left forgotten, we say - may it rest in peace".
- Grafik No.116
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"Logotypes get scrapped everyday, as casualties of mergers, bankruptcies and new-image
campaigns. Their passings are generally unsung, but 'Logo R.I.P.', written, designed
and photographed by The Stone Twins in Amsterdam, offers dignified adieus to 50 defunct
graphic icons of the 20th century... Styled as a compact, gold-embossed black hymnal,
Logo R.I.P. showcases the logos the Stones felt had durability, iconic status or nostalgic
appeal".
- Print (May/June 2004)
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Silver Lamp
- ADCN (Art Directors Club of the Netherlands) Awards 2003.
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Nomination - 'Outstanding Book Designs'
- Creative Review Annual 2004.
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Awarded Entry
- D&AD Awards Annual 2004.
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